What Matters
Accelerate the transition to more responsible daily consumption habits.
What Matters is a responsible brand of eco-designed hygiene and household cleaning products.
THE NEEDS THEY MEET
- Reducing the environmental impact of cleaning and hygiene products by limiting single-use plastic, unnecessary transport, and polluting formulas.
- Encouraging more responsible and circular consumption through a system of eco-friendly, reusable, and locally sourced refills.
- Supporting industrial relocation and French production by promoting local expertise and short supply chains.
WHAT CONVINCED US
- Market potential: growing demand for transparency and naturalness from consumers concerned about health, the environment, and product origin.
- Innovative and recurring business model based on refills, customer loyalty, and strong average basket potential.
- Strong and modern brand, driven by refined aesthetics, engaging storytelling, and DNA in line with the expectations of young consumers (Generations Y and Z).
Karos
Offer modes of transportation that are both economical and environmentally friendly, and accessible to everyone on a daily basis.
SustainCERT
Catalyze climate action by developing effective carbon impact verification systems.
Beebs
Supporting families' independence by restoring their purchasing power and simplifying consumption for their children.
Certideal
Encourage more sustainable consumption patterns.
Deepki
Preserving the planet by making real estate more virtuous and accelerating the environmental transition of real estate, thereby creating jobs through innovation.
Hiboo
Platform for monitoring and optimizing the use of construction equipment.
Novo
Novo accelerates and digitizes the energy renovation process for individuals by simplifying access to energy efficiency experts.
Hubcycle
Reducing the environmental footprint of our food by repurposing agro-industrial organic waste into attractive raw materials and ingredients.
Beeldi
Accelerate the transition to a more sustainable building stock by facilitating renovation and investment decisions.
Extracthive
Proposing innovative processes for recycling and recovering industrial waste to reduce the environmental footprint of industry.
Kompozite
Accelerate the transition to a more sustainable building stock by reducing the carbon footprint of construction.