R-Pur

R-PUR offers an innovative and sustainable French respiratory protection solution that combines technical efficiency, user comfort, and strong local roots. R Pur was removed from the portfolio in 2021.

THE NEEDS THEY MEET

• Protect urban and professional populations from air pollution, which is growing rapidly in large cities and has direct effects on public health (respiratory and cardiovascular diseases, etc.).
• Offer an effective and sustainable personal protection solution in a world exposed to health (COVID, flu, fine particles, etc.) and environmental crises.
• Support the transition to soft and active mobility by reassuring cyclists and motorcyclists who are directly exposed to polluted air.

WHAT CONVINCED US

• Patented, high-performance filtration technology that exceeds FFP2/FFP3 standards, tested in extreme conditions (urban, military, industrial environments).
• Premium brand with strong differentiation, combining performance, design, and comfort, with a loyal community (particularly motorcyclists, cyclists, and environmentally conscious urban dwellers).
• Model aligned with major environmental and health issues, with sustainable, reusable products manufactured in France.
• Potential for international development in the urban mobility, outdoor, public health, and industrial segments.