Investor 
Beebs
Supporting families' independence by restoring their purchasing power and simplifying consumption for their children.
Beebs is a marketplace for secondhand children’s products, acquired by Kiabi in 2024.
THE NEEDS THEY MEET
- Reduce the cost of equipment for young parents, in a context of high inflation and overconsumption around early childhood.
- Limit waste and the environmental impact of the childcare sector by reducing textile and plastic waste generated by new products.
- Extend the lifespan of children’s products, which are often underused and quickly become obsolete, by promoting a circular consumption model.
WHAT CONVINCED US
- Clear positioning in a fast-growing niche market, combining circular economy, parenting, and digital technology.
- Simple, intuitive, and committed platform that meets the expectations of younger generations of parents (responsible, connected, thrifty).
- Scalable model with strong potential for repeat business, supported by an active community and very frequent buying/selling cycles in early childhood.
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What Matters
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